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The challenge isn’t whether to embrace these tools, but how to weave them into a marketing strategy that still feels authentic, grounded, and undeniably human.

A tweak in sidewalk usage, a permit adjustment, a change to business hours—all of it can ripple directly into your bottom line. That’s why staying close to local policy shifts is not just a civic duty, it's a strategic imperative. You don’t need to camp at city hall, but you do need to care